The Regional Marketing Manager is responsible for supporting national and local marketing efforts in Los Angeles, Orange County and Nevada. This person will be responsible for developing a local marketing strategy and working directly with the local Shack teams and the Home Office team to execute.
Ideally located in LA, this role is perfect for someone who has field marketing + brand experience, enjoys being on the go, loves building relationships and deepening community ties, and has a knack for analytics and reporting.
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Key ResponsibilitiesDevelop and execute a regional marketing plan for assigned markets as an extension of national initiatives
Develop and execute market-wide promotions and programs to drive sales, traffic, and digital engagement
Measure, evaluate and report on regional marketing initiatives
Manage regional marketing budget
Uphold the Shake Shack brand pillars across all assigned markets
Maintain and execute a regional calendar including but not limited to: events, activations, collaborations and promotions
Work closely with Shack General Managers and Area Directors on a day-to-day basis to educate team on regional and national marketing initiatives and train team to execute their own local shack marketing
Oversee Shake Shack’s brand entry into new and mature markets during pre-opening, opening and beyond
Build key relationships with community partners and likeminded brands
Develop and share best practices and turnkey programming for marketing peers
Work with the LA PR agency and brand marketing team to support brand campaigns
Work cross functionally with Operations, Supply Chain, Development and Finance teams
Manage Regional Marketing Specialist in LA
Report to Director of Regional Marketing
Occasional travel will be required
Skills & Knowledge
Bachelor’s degree in marketing or equivalent education and experience
Strong connections in the local markets with a deep understanding of the community and what makes the region unique
Detail-oriented with an eye for the big picture
Ability to prioritize short- and long-term goals
Excited to develop creative programs and solutions for local restaurants
Genuine interest in the performance of the business to drive results
Ability to work well independently and remotely from team leader and peers
Superb verbal, written and presentation skills
Strong leadership skills
Experience
5-7 ye ars of regional marketing experience
Experience managing others
Experience managing a budget, tracking costs and processing invoices
Pay Range - $79,010.00 - $100,710.00
About Us
Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table . Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."
We are expanding across the U.S. and around the world! Join our #ShackFam
Shake Shack is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.
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